As a lawyer, you likely know the value of having an up-to-date website. The same goes for using your website to market your law firm. If you’re going to invest time and money into your site, you want to get the most out of it you can for marketing your firm.
Here are 6 tips for how you can use your website as a marketing tool:
1. Share Your Experience and Expertise
Your website is an easy way to share information about yourself and demonstrate your knowledge. If you’ve had success with certain types of cases in the past, be sure to let potential clients know that by including information about those cases on your site. Case studies are a great way to provide this information to potential clients.
You can also mention any continuing legal education credits or memberships to relevant associations that show you’re team stays up-to-date with the important issues in your industry.
Finally, don’t forget to post reviews and testimonials on your site. This offers “social proof” to potential clients that previous clients were happy with your service.
2. Make Your Services Stand Out
Your website is where you want to showcase what separates you from other firms.
- Is your personal injury practice the best and most experienced in dealing with tractor-trailer accidents?
- Does your bankruptcy law firm stand out because you’re experienced with helping young adults?
- Do you specialize in high-income divorces?
Make sure potential clients know why they should choose you by describing how you can help them in their specific situation.
3. Promote Your Expertise Online
Once your website offers the best insight into your practice, make sure you’re using it to market your firm to as many people as possible.
This includes using social media, online directories, and other marketing tools to reach a wider audience. The easier it is for people to find you, the easier it will be for them to work with you when they need an attorney.
4. Use Your Website as a Call-to-Action
It’s not enough to share your expertise with and provide information to clients.
You also need to give them a call to action.
Potential clients should know exactly how to take the next step when they are ready to hire you. You do this by including a call-to-action in your content and linking out to the appropriate pages where they can email, call, or message you.
5. Provide Helpful Resources Online
If you know that there’s content online about your practice area, use it as an opportunity to market yourself! Having articles available for visitors who want more information is a great way to make them aware of your law firm without needing or wanting their immediate business.
Include links to other web pages that discuss related legal topics so potential clients have access to a variety of resources concerning their issue.
6. Ask for Feedback
One simple way that you can encourage people who visit your website to contact you is by asking them how they feel about what they’ve read and seen so far. Your website might include a form for this purpose, but if it doesn’t, you can also ask questions like these with imagery or text on your site.
This lets you gather information about what’s working (and not working) to help with future changes to your site!
Want to Learn How to Use Your Website as a Marketing Tool?
If you’re ready to kick your law firm marketing into the next gear or you’d like to speak to someone about improving your website, we’re ready to help. Contact us to schedule a free consultation or to discuss your law firm’s marketing needs.
