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People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..
If you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…
Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…
A growing body of research finds that consumers needing legal services are increasingly using the internet to find an attorney. Traditionally, people looking for an attorney would seek the advice of friends and family. The internet, however, is changing this. Now, however, great law firm websites, not word of mouth, have…
Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…
Social media is an integral part of online marketing for law firms. According to the 2014 Social Media Marketing Report, the overwhelming majority (97%) of marketers participate in social media marketing. Social Media Examiner published the 6th annual study, which is based on input from more than 2,800 marketers. This study…
What smaller law firms lack in resources, they make up for in responsiveness and creativity. This principal applies not only to how small and medium sized firms handle cases, but also to their marketing approach. Simply put, you cannot compete with large law firms on a dollar for dollar basis, but being smart about how you…
Despite how much you’ve heard about the importance of social media to internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. If you think that these sites are merely platforms for young people to share gossip and…
Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…
One of the most important things about lawyer website marketing is reaching the correct target audience. All the marketing in the world will do no good if it does not appeal to the people with whom you most want to work. This is especially true for attorneys because they have such narrowly defined ideal clients. There are only so…
There is a lot of information available regarding the specifics of responsive law firm web design. For example, there are articles discussing coding and creating sites that are responsive. These articles include extreme details for those designing sites. Unfortunately, the information is limited regarding why attorneys should consider…
