Blog
In the ever-evolving landscape of online visibility, search engine optimization (SEO) remains a cornerstone for businesses aiming to thrive in the digital realm. Attorneys, in particular, face a unique challenge in standing out amidst a sea of legal websites vying for attention. Traditional SEO strategies are crucial but may fall short in fully capturing the […]
In the fast-paced world of digital marketing, search engine optimization (SEO) is not a one-time task but an ongoing process that requires consistent effort and adaptation. For lawyers seeking to maintain a strong online presence and attract prospective clients, investing in ongoing SEO is essential. Let’s delve into what ongoing SEO entails and how partnering […]
If you’re a lawyer looking to grow your firm, local SEO is one of the most important marketing strategies you can use. But what exactly is local SEO and how do you get started? Here are 7 local SEO tips for lawyers. 1. Optimize Your Website for Local Search Local search engine optimization (SEO) is […]
As an attorney, your success depends on how well you can market yourself and your services. There are many different marketing tactics that attorneys can use to reach potential clients and build a successful practice. What are five marketing tactics for attorneys that can help you grow your firm? 1. Networking Building relationships is key […]
Do you know what SEO questions to ask your SEO agency or specialist? Most business owners are too busy running their businesses to worry too much about what their SEO agency knows and doesn’t know. The only thing they’re worried about is whether or not they are getting results. But if you’re searching for an […]
Are you wondering how to use keywords for website search optimization? Legal search engine optimization (SEO) is the process of fine-tuning keywords and search phrases to increase your visibility on Google. If you’re wondering how to do this or you aren’t sure where to begin with keywords, this information can help. What are Keywords? […]
Your SEO and content marketing strategy is one of the most powerful tools you have for growing your firm’s brand online. In addition to getting your firm noticed, using an SEO content marketing strategy saves you money. You’ll get organic results without having to buy Google ads or paying for clicks. And if you choose […]
What’s the key to success when it comes to online marketing for attorneys? It’s knowing what works and what doesn’t work for your firm. Whether you handle your marketing in-house or you hire an agency, you must know what brings you the greatest success. You have plenty of options for bringing new clients to your […]
Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…
Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…
Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…
If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…
The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…
Following in the footsteps of Siri, the voice-activated search on iPhones, Google rolled out Google Voice last year. Google Voice Search is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, Google Voice Search is growing in popularity and promises to…
If there is one thing that can send a website owner into a spiral of confusion and hysteria, it is a Google algorithm update. Algorithm updates happen frequently, but there are more intensive instances during the year that can have a significant impact on website rankings. Even the smallest dip in rankings can be detrimental to your…
Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the…
Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…
One of the most effective ways to improve rankings online is to implement a law firm SEO campaign. If you are unfamiliar with the term, SEO stands for search engine optimization. For years, designers have used tricks to improve rankings by outsmarting the algorithms used by Google and other search engines…
