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Marketing has become one of the most important aspects of any business, including law firms. With competition getting tougher each day, creating and implementing effective marketing goals is vital for attorneys. What should you know about creating marketing goals for your firm? 1. Conduct Market Research To create effective marketing goals, attorneys need to understand […]
As a lawyer, it’s important to stay up-to-date with the latest legal marketing trends. As the legal industry continues to evolve, so does the landscape of attorney marketing. What worked in the past may not be as effective today, which is why it’s important for lawyers to stay up-to-date on the latest legal marketing trends. […]
Understanding the importance of marketing your law firm and actually finding room in your budget to do so are very different things. Most lawyers understand that marketing is an essential part of their firm’s success. But far fewer sit down and carve out room in their budgets to accomplish their marketing goals. The good news […]
Marketing is an essential part of building a successful law firm. Knowing how to market your law firm can make or break things for firms of all sizes. Unfortunately, many firms are forced to put their marketing efforts on the backburner. Work with clients and other priorities comes first, for obvious reasons. But failing to […]
Many law firms believe the pandemic set them back, especially in terms of marketing. But this doesn’t need to be the case. The pandemic and the ongoing restrictions, even as they ease up, present an opportunity to focus on marketing your law firm. Without the aid of in-person events, you’ll need to find other ways to…
