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Understanding the importance of marketing your law firm and actually finding room in your budget to do so are very different things. Most lawyers understand that marketing is an essential part of their firm’s success. But far fewer sit down and carve out room in their budgets to accomplish their marketing goals. The good news […]
The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…
The practice of corporate journalism, according to a new report, is one of the best lawyer marketing platforms. It allows lawyers to stand out in a sea of content. Today, people have access to a seemingly-endless stream of information. This includes alerts, press releases, newsletters, blogs, and other content. In return, this…
Despite how much you’ve heard about the importance of social media to internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. If you think that these sites are merely platforms for young people to share gossip and…
