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Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…
Your firm’s About Us page is one of the most important parts of your website. The best law firm web design includes an About Us page that starts a personal connection with site visitors by sharing more of your firm’s story. It also helps you establish trust before you even meet a client face-to-face. What can you do…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
If you’ve been putting off updating your legal website design, now is the time to take action. The second half of the year is a great opportunity to tackle those projects from your to-do list that took a backseat to your beginning of the year goals. Tackling an update now can save you time, money, and frustration. It can…
If you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…
Website design trends tend to come and go, but when something works it tends to stick around. The key to creating a successful design for your law firm is to find the tried-and-true trends and make them a classic part of your design. What are some of 2016’s best law firm website design trends that are expected to continue…
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…
For law firms that want to attract a broader client base—or maintain—there is no one solution. Compared to 15-20 years ago, however, marketing has become much more of a science. Data-tracking tools collect valuable insights, which can also provide important information about your ideal target audience. There are…
Legal websites are one of the most valuable tools for web marketing for law firms. People search online for basic and detailed information before buying a product or choosing to do business with a firm. Unfortunately, even the best site in the world does no good if people are unable to find it. One of the best ways to promote…
As an attorney, you already understand the importance of content writing for law firms. Unfortunately, with the legal writing you do for clients, finding time to write content for your website can be difficult. In addition, many attorneys are not equipped to write content that is attractive to potential clients. Typically…
Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the…
People, who are not using internet marketing to make a full-time living, often feel overwhelmed by how quickly developments come to pass in the industry. Some lawyers are just getting on board with having a website and using a blog. Therefore, they have already fallen behind because there are so many other strategies, like…
Creating a website is challenging work, which is why many companies have mediocre sites. When you first begin building or revamping your law firm’s site, the experience can seem overwhelming. There is a lot you need to know and do, but if you organize the information, the process becomes much easier. Understanding…
The About Page for your lawyer website is one of the most important features, but many times it gets neglected. Numerous attorney websites feature just a few details, focusing more on providing legal tips and information to potential clients. Unfortunately, a scant, disorganized, or unappealing About Page can drive clients…
Attorneys and website designers must work together to come up with ideas for attorney website design inspiration. The best websites for attorneys provide information to potential clients to help them determine if a law firm is the right choice for them. It is also important to create sites containing enough information…
Most lawyers have discovered that writing a legal profession blog is an effective, simple and convenient way to enhance their reputation, build a professional network, and enhance search engine optimization efforts. For many lawyers, legal blogging is an effective tool for reputation enhancement. It helps raise your…
Content may be king, but the navigational principles and layout of your law firm website design are also important. Within seconds of landing on your website, a visitor will build a strong opinion based on how easily information can be accessed. This immediately determines how much time the visitor will spend on your site…
