Facebook Marketing for Attorneys: 7 Tips For Using it to Grow Your Practice
With more than one billion users and growing, Facebook isn’t just the world’s most popular social media site, it is also a great online marketing tool for lawyers and law firms. To help improve online visibility, law firms should consider implementing a Facebook marketing for attorneys strategy.
Law firm Facebook marketing can help lawyers find new clients and increase the size of your network takes more than simply setting up a profile, however. To use the site effectively, attorneys have to remember a handful of key tips and strategies.
We’ll help you create a Facebook presence and ensure your time on this powerful social media site is well invested.
Facebook advertising for law firms can be used as a tool to help grow your practice. Here are seven tips regarding lawyers and Facebook marketing for attorneys:
1. Create a Custom Facebook for Attorneys Profile
Like a good suit, a custom Facebook profile helps you to stand out in a crowd. Your profile also enhances your professional credibility online. It takes very little, in terms of time and money, to get a custom Facebook page, but adds to the professional appearance of your internet presence.
2. Know Your Goal
When you log into your Facebook account, your goal should be to post interesting content and make new connections. Think of it as more of a networking tool than a sales avenue, and you’ll have an easier time meeting potential clients.
3. Find the Right Tone
You must find the right voice when using social media to promote your attorney website. You want to be professional, but not aloof when implementing a Facebook marketing for attorneys strategy. Present yourself as an expert in your industry, but be approachable for those who have questions.
4. Post Updates Regularly
You do not have to spend your entire day on Facebook to make it work, but you should log in regularly to add new content and ideas. Otherwise, you’ll have a hard time generating the kind of momentum it takes to build a strong social media following.
5. Choose Your Friends Strategically
It goes without saying that you should add your clients and colleagues as friends, but consider other professionals (like accountants or physicians, for example) who could refer business your way. When it comes to Facebook marketing for attorneys, be wary of adding anyone to your network who might hurt your credibility.
6. Be Careful About Sharing Sensitive Information
Privacy is a hot topic on the internet right now and for good reason: Clients and customers have increasing concerns about what’s shared on the internet for everyone to see. Always err on the side of caution when trying to decide what is appropriate to post on Facebook.
7. Link Your Attorney Facebook Account to Other Profiles and Websites
If you have a law firm website, blog, or other social media profiles, link your Facebook account to them regularly. That is the easiest way to get the most mileage out of every post and update.
Need a new attorney website or help getting started with Facebook marketing for attorneys? Set up a free consultation today.
