Most business owners are too busy running their businesses to worry too much about what their SEO agency knows and doesn’t know. The only thing they’re worried about is whether or not they are getting results.
But if you’re searching for an SEO agency or interested in finding a new one to work with, it’s a good idea to know what SEO questions to ask them to help you evaluate your options.
What four questions should you ask an SEO provider?
1. What is Your Approach to Search Engine Optimization?
An experienced SEO provider should be able to confidently express their SEO vision and tell you how that will apply to your situation. This includes adequately explaining what areas of SEO they focus on and what their approach towards SEO is.
But it doesn’t end there.
Every website has its niche, priorities, and goals. You can’t just blindly apply the same technique to different websites even if they are in the same industry. Chances are, your plans will fall short if your SEO specialist applies a general technique to every client.
When you meet with an SEO agency, make sure you understand their approach to SEO and how that approach fits into your firm’s overall marketing plans.
2. How can I optimize my website for Google?
This question helps you evaluate how comfortable a specialist is working with Google and that they understand the different factors that affect how Google ranks websites. Make sure they’re able to explain to you, at a minimum:
- Difference between on-page and off-page optimization
- SEO tools and plug-ins that can help your site
- Keyword research
- Content
- Page speed
- Domain age
- Authority
3. What is the most important thing I should consider when optimizing my website?
This question is quite similar to the previous one, but it should be handled differently.
Instead of giving you tips about how to improve your website’s visibility on SERPs in general, they should focus on a single issue regarding your site. This way you’ll know if they’ve assessed your site specifically and what they plan to do if they are in charge of improving it.
4. What are the main SEO factors that influence search engine rankings?
There are hundreds of elements that influence search engine rankings. And in most cases, your SEO specialist will need to take all of them into consideration in some way or another.
It’s also important that your SEO specialist understand that the most important factors tend to evolve. Google is getting better and better at determining the search intent of users. As it learns more, it makes changes to improve its results, all of which affect you.
Are you ready to upgrade your online marketing efforts?
Do you feel like you’ve hit a wall with your current marketing and you’re ready for a change?
Contact Legal Web Design to learn more about how SEO can help you attract more traffic and grow your firm.
