One of the greatest things about podcasting is that it requires very little overhead. To get started, all you need is the following equipment:
In addition to hardware and software, you’ll also need somebody from your firm to host the podcast. Choose someone who is articulate and has a good-sounding speaking voice. Depending on time constraints, it might make more sense to alternate hosts. Although you could hire a professional, this would undercut one of the principal benefits of podcasting: building a strong bond with your listeners.
After you’ve made an initial equipment investment, you’ll also need to make a bit of a time investment to master the technology and the production. As for how often you should be creating a new episode, shoot for a minimum of once monthly. Remember that a podcast host is much like a radio host. You rely on a loyal listenership, and to have that, you need consistency. Many popular podcasts create a new episode per week, or even twice or three times weekly. Keep in mind, however, that your podcast library will grow in time, and the longer you produce, even if it’s only once monthly, the more episodes you’ll have available for download.
Here’s why you should consider adding podcasts to your social media mix:
Legal Web Design is considering offering a podcast service to firms in the future. If you’re interested at this point, give us a shout and share your thoughts. In the meantime, here are some helpful links to help you learn more:
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