If you invested any time researching online marketing for attorneys and what it takes to build a successful website for your law firm, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but providing fresh content is one of the best digital marketing strategies.
In past years, website owners could toss any type of writing onto their site or social media accounts. It could be poorly written and provide little value to a reader, but as long as it featured keywords and utilized certain algorithms, it was enough to bring readers to the site. The time spent on a site might be short-lived, but visitors came.
Recent changes to the way in which search engines evaluate websites has revolutionized online marketing for attorneys. There are still many websites out there paying poor writers to throw together several paragraphs written around a few keywords. Unfortunately, the search engine rankings for these sites are not long term. These sites no longer receive the attention they once did because they are trying to “outsmart” search engines. The days of loading up a website with poorly written content for pennies per blog post are long gone.
What does this mean for your law firm? If your goal is to build a useful website that provides visitors with useful information, the changes are great news. By ethically creating a site filled with great information, you are now rewarded instead of punished. What are the other advantages of adding high quality content to your site?
Providing fresh content is one of the best strategies for online marketing for attorneys. No matter how great your site, if people searching for your firm online are unable to find it, it won’t matter. You need a website that ranks well in search results and thoroughly explains your firm’s practice areas. Fresh content is one of the most valuable tools you have at your disposal for making this happen.
Attracting human readers to your law firm website is an integral part of online marketing for attorneys. Once you attract the attention of search engines, you need human readers to click on your link and arrive at your site. After visitors have reached your site, you want them to stick around and enjoy the material you provide. The best way to catch and keep a reader’s attention is with plenty of fresh information to help them learn more about the legal industry an how you can help them.
Establishing credibility and expertise is another important part of online marketing for attorneys. In addition to attracting potential customers, content marketing gives you a platform to share what you know. One of the best ways to assist people in realizing you are an expert in your field is to show them. Before you are officially doing business with them, sharing information is a great way to show visitors your knowledge and establish yourself as an expert in your field.
Finally, fresh content keeps your site up-to-date. Search engines like sites that are updated often and that address timely issues. This is also attractive to readers. If you update your site with fresh content on a regular basis, you are able to show potential clients your awareness of the most recent developments in your field.
Understanding the value of fresh content and finding the time to create it are two different things. You might have a number of great ideas for valuable content, but unless you have a system for getting it written and posted on your site, it does you no good. Online marketing for attorneys can be complex; however, digital marketing agencies can relieve some of the stress.
Legal Web Design can help you fill your site with fresh content that gets your business noticed. Contact us to learn more about marketing for lawyers and how fresh content can drive traffic to your website.
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