Your website is a potential client’s first impression of your law firm. Your site lets visitors know about the services you provide. It’s also a place to demonstrate your legal expertise. This is why it’s so important to have a quality legal website design partner.
When creating or updating your firm’s website, it’s important to avoid making some common web design mistakes. You want a site that’s fresh, professional, and informative. It should reflect your firm’s approach to law and your overall brand.
What should you avoid if you want to have the best possible online representation of your firm?
The speed at which content loads on your website is extremely important.
Nobody wants to wait several seconds or longer when booking an appointment online or reading about what your firm offers.
It’s one of the most common causes why site visitors bounce.
You aren’t the only option people have when searching for an attorney. The faster you provide them with the information they need the more likely they are to work with you.
This means your site needs to load fast and it needs to be easy and quick for them to find the information they need.
If you have a slow-loading website, it’s time for an update.
More people than ever before are using social media. Your firm needs strong social media if you want to be noticed.
Additionally, you need to link your social media accounts to your site.
Including social media buttons on your law firm’s website show that your online presence is current. It also allows clients to easily share which services they’ve received from you with their friends and followers.
Not only does this allow you to connect on a personal level with potential clients, but it also boosts your search engine optimization (SEO).
Failing to use social media makes your firm and your website look outdated and out of touch with the modern world. To learn more about the ethical issues lawyers face when using social media, check out this article.
Overly complex or confusing site navigation frustrates potential clients and hurts SEO.
The simpler and easier things are to understand the better.
The information on your site should be easy to find. Once visitors find what they need, it should be easy to understand. All aspects of your site must be easily navigable. If navigation is a problem, you risk losing potential clients.
If it’s hard for visitors to figure out what legal services you offer or they aren’t sure how to contact you, it’s time for an update.
It’s no secret that certain aspects of the legal industry can be boring. But this doesn’t mean your website should be boring.
Sharing information about your experience and your team is a great way to liven things up. You can also use video or interactive features to hold visitors’ attention.
There are many ways to prevent your site visitors from seeing your firm as stiff and boring because of your website. If what you’ve offered doesn’t seem to hold anyone’s interest, it’s time for an update.
Finally, don’t forget the next step.
You can have the best website in the world. However, if it doesn’t convert people to clients or you aren’t able to manage those clients when they reach out to you, your site is worthless.
Creating a great site is about more than just how it looks.
Your website plays an important role in growing your firm. It starts with making initial content with your ideal potential clients, pre-qualifying them, encouraging them to take the next step, and then helping them get the information they need.
These are just some things to keep in mind when designing your law firm’s website. We’ll help you attract potential clients to your site and convert those site visitors to clients.
For more information or to schedule a consultation, contact Legal Web Design.
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