Lawyer SEO trends are constantly changing and keeping up with them when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s a good idea to choose a few trends that you think will work best and focus on those.
But even law firm SEO marketing professionals sometimes struggle to determine which trends work best for their clients’ websites. When trying to do this for attorney websites, especially when your primary focus isn’t on how search engines work, it can be challenging.
If you’re not sure where to begin, consider evaluating what competing firms are doing with their attorney website SEO. This will give you an idea of what is working right now and what considerations are important.
In addition to figuring out how other firms are implementing attorney SEO, you can focus on the most significant trends in search.
Here are a few examples of improvements you can make to capitalize on SEO for law firm websites:
You’ve likely invested time in identifying your ideal client. Now, you can use that information to determine which lawyer SEO trends will appeal to them the most.
For instance, are they looking for significant amounts of information concerning a particular legal topic? Do they have time to watch videos about a particular subject?
Understanding what someone is expecting to find when they search for a word or phrase related to you firm is invaluable. Having this knowledge allows you to give them the answer in the simplest way possible. As a result, the visitor is more likely to click through to your firm’s website. They are also inclined to stay on the site and gather the information they need when you provide it to them in the manner that makes them comfortable.
More and more people these days use voice search on their mobile and in-home devices. People are now incorporating Alexa, Echo, and Google Home into their everyday lives. Therefore, one prediction is that voice search will increase in popularity. Searching for information is convenient and safe, even when you’re doing other things when you use voice search.
While it might not be the top way people search for law practices and information on attorneys, it’s still important that you consider this trend in order to achieve the best SEO for law firms outcome when optimizing your site.
Quality content isn’t a new trend, but it’s more important than ever for your lawyer SEO strategy.
You need to do more than just acquire links and post content for the sake of posting it. And more no longer equals better automatically. Quality over quantity is preferred by Google and other search engines.
Content needs to help the reader solve a problem. Posts should motivate them to reach out to you for more information, boost your reputation online, enhance the community in some way, or help the reader solve a problem.
Your end goal should be helping a human instead of being SEO-focused. Nowadays, the benefits of law firm SEO can come naturally when you write for a human audience.
Technical SEO trends include those things done “behind the scenes” that might not be noticeable to a site’s average visitor but it still has a major impact on how the site is viewed by Google.
For instance, if your site loads too slowly it’s going to affect your lawyer website SEO. The same is true if you have any other technical issues on your site that make it less user-friendly. There could by any number of issues affecting the performance of your site. Now is a good time to do an analysis and determine what can be improved.
Another way you can help potential clients visiting your website and improve lawyer SEO is by offering immediate assistance. Installing a chatbot on your site can help people with their most common questions. It’s an interactive way to provide an FAQ and cuts down on the time you’ll spend on the phone answering the most basic questions. Visitors to your site will see the chatbot as something personal and it allows you to start building a relationship with potential clients from the moment they arrive at your site.
Improving your firm’s site can be one of the best investments you make this year. Are you interested in learning more about SEO marketing for law firms? If so, please contact us at Legal Web Design for a FREE consultation!
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