If you’re like most law firms, you probably have a website, a Facebook page, and maybe even a Twitter account. But are you using email newsletters as part of your marketing mix?
If not, you could be missing out on a powerful tool that can help you attract new clients and cultivate relationships with existing ones.
Here’s a closer look at why an email newsletter for law firms should be part of your marketing strategy.
Stay in Touch with Clients
Email newsletters provide an excellent way to keep your firm top-of-mind with current and potential clients. In today’s fast-paced world, it’s easy for people to forget about the lawyers they’ve worked with in the past or to get so overwhelmed by their legal problems that they don’t even know where to begin looking for help. But if you stay in touch with them via email regularly, you’ll be the first firm they think of when they’re ready to hire an attorney.
Share Your Expertise
Email newsletters allow you to showcase your expertise on a particular topic or practice area. By providing helpful information on topics of interest to your target audience, you can position yourself and your firm as thought leaders in your field.
Not only will this help you attract new clients, but it will also deepen the relationships you have with your current clients. They’ll see that you’re not just interested in getting their business; you’re also interested in helping them resolve their legal issues.
Get a Great ROI
And because email newsletters are relatively inexpensive to produce and distribute, they offer a great return on investment.
When compared to other marketing channels, such as print advertising or direct mail, email newsletters are much less expensive yet just as effective—if not more so. Plus, they can be easily customized to target specific segments of your client base, making them an extremely targeted marketing tool.
Where Should You Start If Your Firm Wants to Start Sending an Email Newsletter?
Email newsletters are a great way to keep in touch with your clients and referral sources. They can be used to promote your law firm, share useful information, and build relationships. You can send an email newsletter using several different programs or services, but some options are better than others. In this blog post, we’ll give you a few tips on how to send an email newsletter using the best program for attorneys.
1. Choose a Distribution Service
There are several different programs and services that you can use to send an email newsletter. Some of the most popular options include MailChimp, Constant Contact, and AWeber. We recommend using a program like MailChimp because it’s easy to use and has a lot of features that are designed for businesses. Plus, it’s free to use if you have fewer than 2,000 subscribers.
2. Compile Your Subscriber List
The first step in sending an email newsletter is to create a list of subscribers. Start by exporting a list of your contacts from your email account (Outlook, Gmail, etc.). Then, add any other contacts that you have (Facebook friends, LinkedIn connections, etc.). Once you have a complete list of contacts, you can start adding them to your email newsletter list.
3. Create Your Newsletter Content
Now it’s time to start writing your content. The key to writing good content for an email newsletter is to keep it short and sweet. No one wants to read a long email, so make sure that your content is concise and to the point. Another tip is to include images or infographics in your email newsletters. This will help break up the text and make your newsletters more visually appealing.
4. Distribute Your Newsletter
Once you’re finished writing your content, it’s time to send your newsletter! Simply log into your MailChimp account (or whichever program you’re using), choose a template, input your content, and hit send! Your recipients should receive your email newsletter within minutes. If you want to track how many people open and click through your newsletter, be sure to enable tracking in your account settings before sending.
Email newsletters are a powerful marketing tool that every law firm should be using. They’re an easy and cost-effective way to stay top-of-mind with current and potential clients and showcase your expertise in a particular practice area. When used effectively, email newsletters can help you attract new clients and cultivate deeper relationships with existing ones.
If you’d like more information or need help launching an email newsletter for your law firm, contact Legal Web Design.
