Here are five ways attorneys can use local online marketing:
1. Use Targeted Ads
One of the most efficient ways to target a local audience is through paid advertising. Tools like Google AdWords allow you to place ads on websites that are specific to your target region. You can also use geo-targeting to ensure that your ads only appear to people in certain areas.
Targeted ads are helpful for a couple of reasons:
Demographic targeting
This type of targeting allows you to reach people based on their age, gender, income, etc. This is a great way to ensure that your ads are reaching the right people in your community.
Geotargeting
With geotargeting, you can target people based on their location. This is a great way to ensure that your ads are reaching people in your area. You can target a specific zip code, city, or even radius around a certain location.
2. Optimize Your Website for Local Search
Make sure your website is optimized for local search by including keywords and phrases that people in your target region are likely to use. You can also claim your business listing on Google My Business to ensure that your information is accurate and up-to-date.
There are a few things you can do to optimize your website for local search:
List Your Firm’s Site in Google My Business
If you want to optimize your website for local search, one of the first things you should do is sign up for a free listing in Google My Business (GMB).
Google My Business is a directory of businesses integrated with Google Maps. It allows customers to find your business when they search for related terms on Google, and it also helps your business show up in relevant local search results.
To create a listing in GMB, you’ll need to provide some basic information about your business, including your business name, address, and phone number. You’ll also be able to add categories, a business description, and photos.
Once your listing is created, you can manage it by logging in to GMB and making changes as needed. Then add keywords and phrases related to your business to your website’s title tags and meta descriptions.
Use Keywords
Another way to optimize your website for local search is to add keywords and phrases related to your business to your website’s title tags and meta descriptions.
Title tags are the text that appears in the search results when your website comes up and meta descriptions are summaries that appear below the title tags.
When adding keywords and phrases to your title tags and meta descriptions, make sure they’re relevant to your business and that they appear in the right places. For example, restaurant owners would add the phrase “restaurant in {city name}” to their title tag.
Correctly Format Your Site for Local Search
Another thing you can do to optimize your website for local search is to make sure your site is correctly formatted for local search. One way to do this is to add your business’s NAP (name, address, and phone number) information to your site. This information helps customers find your business when they search for it online.
You can also add a Google Maps integration to your website. This will allow customers to view your business location on a map, and it will also help your business show up in relevant local search results.
3. Create Local Content
Creating relevant local content is a great way to attract attention from people in your target area. Share news stories, blog posts, and other content that is specific to your region, and make sure to include localized keywords and phrases.
If you want to learn more about reaching a local audience, we can help. Contact Legal Web Design for more information.
