If your firm struggles with content marketing campaigns that never seem to get off the ground, you aren’t alone. Designing and implementing a successful digital content strategy is one of the biggest challenges of marketing a law firm in the modern age. Managing content and making sure it works for you requires a clear plan that’s also practical and easily carried out.
Unfortunately, that’s all easier said than done.
What are five ways to make content marketing for law firms manageable and what can you do today to launch your digital marketing strategy into high gear for 2021?
Using a pyramid structure is a great way to organize and utilize your digital content strategy. Start with the foundation of your pyramid. This section requires the least effort and includes social media posts and short-form and curated content.
Once that’s solid, move onto the center of your pyramid. This section includes content requiring moderate efforts, such as infographics and longer-form blog posts. And once you’ve mastered that, you can top it all off with eBooks, white papers, and other more time-consuming endeavors.
Each of these is an important and necessary part of your content marketing pyramid, but building it this way makes it manageable. Still, it takes time and effort, which is why content creation services are so helpful. Working with a content marketing consultant allows you to design the perfect pyramid for your firm. It also ensures that you fill each section of the pyramid with high-quality material your clients can use.
Video is more important than ever in a digital content strategy. It’s especially important in the legal industry because of how it allows you to communicate about complex topics so effectively.
It also appeals to the visual nature of your audience. Informative marketing videos allow you to go in-depth on important topics and offer information enjoyably and entertainingly. It also helps you build a more personal connection with your audience.
There’s never been a better time to take the leap into video marketing if it’s something you’ve been putting off for your firm.
One of the reasons why content marketing is such a challenge for law firms is because so many have failed to invest in the best tools available to them. Without the right tools, your firm’s digital content strategy is sure to fall flat. Upgrading might seem like an insurmountable task, but it’s really not.
Legal Web Design can help you choose the best tools to reach your marketing goals, including upgrades to platforms like WordPress that will make reaching those goals much easier.
The most successful firms put their clients’ needs at the forefront of the decisions they make. This should be one of the highest priorities in your direct work with clients, as well as when it comes to creating your content marketing goals.
Understanding and focusing on your clients’ needs is one of the best ways to approach a content strategy. It ensures a consistent message that reaches the people you want to reach.
It’s easy to feel overwhelmed and struggle to focus on the end game when it comes to content. The important thing to remember is that you’re playing the long game. Having a clear strategy in place when you begin and committing to it over the long haul is the best way to achieve success. It’s not easy, but it is the best way to generate the results you want.
If you’re wondering where you should begin with a digital content strategy or you have tried content marketing without getting the payoff you intended, we can help. Law firms ready to kick their marketing efforts into high gear in 2021 are contacting us now to discuss their plans. Give us a call today to discuss how we can help you make the most of content marketing for your firm.
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