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Social media marketing is a powerful tool that attorneys and law firms can leverage to build their brand, engage with potential clients, and establish authority in their field. However, using social media effectively requires a strategic approach. Here are key strategies tailored specifically for attorneys and law firms to enhance their social media marketing efforts: […]
Is a legal marketing funnel right for your firm’s marketing strategy? When it comes to marketing their law firms, lawyers have plenty of options. They can choose to advertise in print or online, sponsor events, or network with potential clients. However, not all marketing strategies are created equal and some are far more effective than […]
What is social proof? In short, social proof is the idea that people will tend to do what they see others doing. If they see other people doing something, they’ll be more likely to do it themselves. This concept can be applied in a variety of situations, but it’s particularly relevant when it comes to […]
If you’re like most lawyers, you’re always looking for ways to get more clients. One of the best ways to do that is by getting more positive law firm reviews. But how do you go about getting those all-important reviews? Here are five tips: 1. Make It Easy to Leave Reviews The first step is […]
Communicating with your clients is one of the most important aspects of your work as an attorney. Even with a successful outcome of a case, poor attorney-client communication leaves your client feeling unsatisfied with their time working with you. Getting great reviews and having your clients refer you to their friends and family requires a […]
Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]
LinkedIn is an online professional network with more than 100 million active user accounts. It’s ideal for lawyers who want to grow their networks and connect with new clients. It’s budget-friendly, scalable, and easy to use, but like all online marketing, it takes time and effort to make the most of the opportunities…
The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…
Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…
Lawyers and social media have a weird, yet effective relationship. Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point…
Social media is an integral part of online marketing for law firms. According to the 2014 Social Media Marketing Report, the overwhelming majority (97%) of marketers participate in social media marketing. Social Media Examiner published the 6th annual study, which is based on input from more than 2,800 marketers. This study…
Despite how much you’ve heard about the importance of social media to internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. If you think that these sites are merely platforms for young people to share gossip and…
Social media marketing for lawyers is a hot topic and most people believe using some form of social media is necessary for growing a successful legal practice. There are even social media experts who focus solely on running social media campaigns for attorneys. Whether you are trying to generate new business or you simply…
