Blog
Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the…
Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…
One of the most important things about lawyer website marketing is reaching the correct target audience. All the marketing in the world will do no good if it does not appeal to the people with whom you most want to work. This is especially true for attorneys because they have such narrowly defined ideal clients. There are only so…
People, who are not using internet marketing to make a full-time living, often feel overwhelmed by how quickly developments come to pass in the industry. Some lawyers are just getting on board with having a website and using a blog. Therefore, they have already fallen behind because there are so many other strategies, like…
Keeping in touch with clients is a great way to generate business. Staying in contact with clients allows you to stay fresh in a current client’s mind so they think of you when legal support is needed. It also makes it easier for them to refer you to other potential clients. Reaching out on a consistent basis to current clients and…
Creating a website is challenging work, which is why many companies have mediocre sites. When you first begin building or revamping your law firm’s site, the experience can seem overwhelming. There is a lot you need to know and do, but if you organize the information, the process becomes much easier. Understanding…
The About Page for your lawyer website is one of the most important features, but many times it gets neglected. Numerous attorney websites feature just a few details, focusing more on providing legal tips and information to potential clients. Unfortunately, a scant, disorganized, or unappealing About Page can drive clients…
Attorneys and website designers must work together to come up with ideas for attorney website design inspiration. The best websites for attorneys provide information to potential clients to help them determine if a law firm is the right choice for them. It is also important to create sites containing enough information…
Social media marketing for lawyers is a hot topic and most people believe using some form of social media is necessary for growing a successful legal practice. There are even social media experts who focus solely on running social media campaigns for attorneys. Whether you are trying to generate new business or you simply…
If you invested any time researching online marketing for attorneys and what it takes to build a successful website for your law firm, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but there is truly great value in providing fresh content…
One of the most effective ways to improve rankings online is to implement a law firm SEO campaign. If you are unfamiliar with the term, SEO stands for search engine optimization. For years, designers have used tricks to improve rankings by outsmarting the algorithms used by Google and other search engines…
There is a lot of information available regarding the specifics of responsive law firm web design. For example, there are articles discussing coding and creating sites that are responsive. These articles include extreme details for those designing sites. Unfortunately, the information is limited regarding why attorneys should consider…
Most lawyers have discovered that writing a legal profession blog is an effective, simple and convenient way to enhance their reputation, build a professional network, and enhance search engine optimization efforts. For many lawyers, legal blogging is an effective tool for reputation enhancement. It helps raise your…
Content may be king, but the navigational principles and layout of your law firm website design are also important. Within seconds of landing on your website, a visitor will build a strong opinion based on how easily information can be accessed. This immediately determines how much time the visitor will spend on your site…
