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Chances are you’re looking for ways to improve efficiency at your firm. It’s an ongoing battle for most lawyers. Work efficiency is an important key to success, regardless of your industry. If you’re wondering how to improve your work efficiency, here are some tips: 1. Understand What Efficiency Is and Is Not Working efficiently does […]
Most people have heard of attorney-client privilege, but do you know about attorney-client collaboration? It’s an important part of the attorney-client relationship and making it a priority can help you grow your practice. Here’s how. Effective communication has always been an important part of the attorney-client relationship. Building trust and ensuring that a client knows […]
Can improving the attorney-client relationship prevent you from losing clients? Unhappy clients are a part of the business. Even the best lawyers encounter someone that isn’t happy with the service they were provided. Maybe you made a mistake or maybe the client wouldn’t have been satisfied under any circumstances. Sometimes it’s as simple as an […]
Communicating with your clients is one of the most important aspects of your work as an attorney. Even with a successful outcome of a case, poor attorney-client communication leaves your client feeling unsatisfied with their time working with you. Getting great reviews and having your clients refer you to their friends and family requires a […]
How Getting Organized Helps Lawyers Trying to manage a law firm when things are disorganized is a challenge many attorneys don’t even consider. They’re so busy dealing with so many other aspects of their work, they fail to see the improvements that are possible when you invest in organizing. Organizing your workspace improves everything from […]
Establishing a presence online is harder than ever. This is especially true for attorneys who need to be viewed as authorities in their field. You have many options for building an online presence and your content plays an important role. It’s one of the best tools you have for standing out from the competition and […]
Do you have questions about attorney content marketing? Is it something you’ve considered but aren’t sure it’s worth your firm’s time or money? Do you even know what it is and how to do it? If you want to know more about content marketing and whether it’s something that should be part of your marketing […]
SEO Marketing for Lawyers Search engine optimization, better known as SEO, is one of the most powerful tools law firms have for getting noticed on the internet. It ensures potential clients find you when using search engines to look for lawyers and answers to their legal questions. The good – and surprising – news is […]
Marketing is always evolving. This has never been truer than the internet became such a vital part of marketing. Lawyers are constantly looking for law firm marketing tips and new ways to improve their marketing efforts and make the most of the opportunities that exist. But expanding and evolving your marketing efforts doesn’t mean you […]
Law firms working with a marketing agency enjoy a wide range of benefits not available to those handling their marketing in-house. A law firm marketing agency helps you create efficient and effective marketing strategies that grow your firm. But is this a service you can afford? Finding room for marketing in your firm’s budget is […]
If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]
Would Automation Help Make Marketing Your Law Firm Easier? Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier? Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing. What […]
Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]
Law Firm SEO Optimizing your firm’s site is a big investment. It takes time and knowledge of the most up-to-date law firm SEO practices, but in the end, it pays off. Unfortunately, most attorneys don’t have time to invest in expert SEO practices. Those who do have time initially quickly learn their efforts make it […]
The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…
We want to take this opportunity to thank you because you’ve been such a big part of our longevity and success! It’s no secret that 2020 has been a challenging year. Which makes it even more important to recognize the little victories. And to appreciate what we’ve accomplished this year and in the previous two decades…
If your firm struggles with content marketing campaigns that never seem to get off the ground, you aren’t alone. Designing and implementing a successful digital content strategy is one of the biggest challenges of marketing a law firm in the modern age. Managing content and making sure it works for you requires a clear…
If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…
Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…
The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…
Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…
Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…
Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…
A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…
Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…
Businesses throughout the country and around the world have been affected by the COVID-19 outbreak. Law firms are no exceptions. Many firms have implemented procedures to protect employees and clients, many of which have people working from home and meeting with clients via teleconference. Many need COVID-19…
The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…
The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…
Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
