Legal Web Design Blog
If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar…and this includes a law practice. Yelp is…
Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of…
Social media is an integral part of online marketing for law firms. According to the 2014 Social Media Marketing Report, the overwhelming majority (97%) of marketers participate in social media marketing. Social Media Examiner published the 6th annual study, which is based on input from more than 2,800 marketers. This study…
The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…
What smaller law firms lack in resources, they make up for in responsiveness and creativity. This principal applies not only to how small and medium sized firms handle cases, but also to their marketing approach. Simply put, you cannot compete with large law firms on a dollar for dollar basis, but being smart about how you…
The practice of corporate journalism, according to a new report, is one of the best lawyer marketing platforms. It allows lawyers to stand out in a sea of content. Today, people have access to a seemingly-endless stream of information. This includes alerts, press releases, newsletters, blogs, and other content. In return, this…
Despite how much you’ve heard about the importance of social media to internet marketing, you may still have some doubts about how effective sites like Facebook, Twitter, LinkedIn, and YouTube are for generating new business for attorneys. If you think that these sites are merely platforms for young people to share gossip and…
Following in the footsteps of Siri, the voice-activated search on iPhones, Google rolled out Google Voice last year. Google Voice Search is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, Google Voice Search is growing in popularity and promises to…
