Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks.
Lawyers invest a lot of time and money into their attorney SEO campaign and for good reason. For instance, the better a site ranks, the more likely it is to reach prospective clients and become a go-to resource in the industry.
Unfortunately, not every lawyer has the budget or the know-how to create an ideal site for local SEO. Additionally, many assume that they can’t perfect an SEO strategy and optimize for internal links. Therefore, they believe they might as well not even try.
The good news is you can improve your ranking factors by investing a little bit of time each day over a couple of weeks. This won’t result in massive changes, but it can be enough for you to notice a difference.
Where should you begin and what can you do each day to improve your search engine optimization for lawyers strategy?
Begin by setting law firm SEO marketing goals and ensuring they are achievable. Your goals should be specific and measurable, so you’re able to evaluate the effectiveness of your efforts.
So, instead of saying you want to “improve your SEO for your law firm website so it ranks better,” say you want to “improve your conversion rate by 10 percent in the next three months.”
Focus on target keywords and key phrases.
List the keywords you’re using now and consider how effective they’ve been thus far. Then brainstorm new keywords and phrases. There are plenty of variations on the most popular keywords used by attorneys and you want your list to be specific to your practice areas and location.
Using a keyword research tool or planner is an easy way to generate keywords when you’re having a difficult time coming up with variations. Also, it is important to think about what clients are using in the search query to find businesses like yours.
Read this article from Inc.com for tips on choosing the best keywords.
Review your site SEO.
The review of your attorney website SEO should include identifying and fixing any technical issues and optimizing those keywords you chose on day 3.
Now is the time to focus on creating quality content. This is a multi-step process.
Start by asking yourself a few of these content questions: Does the static content on my site need improvement? Is it time to finally launch a blog? How often do I want to update or add content? Should I include video content?
Next, think of the topics or themes you want to address with your content. Many lawyers find that educating potential clients helps them target the best audience and establish a relationship before they make direct contact.
Once you have a general idea what kind of content you want to include or upgrade to on your site, you can begin creating that content. Most law firms hire someone to create the content, but that’s not always the case. Your law practice should decide what works best time and budget-wise.
Read this post on online marketing for attorneys for help creating great content.
Finally, it’s time to promote the new content on your site. There are numerous ways to do this and your best option is to consider your goals and focus on one thing at a time.
For instance, you might want to promote your content via social media and your preferred platform is Facebook. Invest a few weeks or more into perfecting content promotion via Facebook and then evaluate the success of your campaign.
If that initial campaign is successful, continue with that strategy and consider building onto it. If you’re unhappy with the results, move onto another opportunity for promoting content elsewhere.
Your improvements have been made and now it’s time to evaluate the success of your local search strategy.
Have you already begun to see improvement just in the short time you’ve been making improvements? Do you feel good about where you are now?
This marketing strategy gives you a good foundation from which to build. Lawyer SEO for your website is an ongoing process and shouldn’t ever be considered “finished,” but these steps are a good place from which to expand your efforts.
In conclusion, optimizing the pages on your website can be a challenge; that’s why we are here to help. Legal Web Design is an SEO agency that specializes in link building, Google My Business, content creation for blog posts, and much more. If you’d like law firm SEO marketing tips or you need someone to help you with any aspect of this plan, schedule a FREE consultation!
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