Your firm’s About Us page is one of the most important parts of your website. The best law firm web design includes an About Us page that starts a personal connection with site visitors by sharing more of your firm’s story. It also helps you establish trust before you even meet a client face-to-face.
What can you do to make sure your About Us page has all of the features it needs to make a big impact on people perusing your site?
You might think some things about your office are common knowledge. But even widely known information is news to at least a few people. This is why it’s important to include all important information on your About Us page, even if you think everyone already knows it.
Have you flooded the airwaves for years letting everyone know you’re a personal injury law firm? Are you well-known in the community and think most people already know your specialty? Don’t assume and include this information loud and clear on your About Us page. All of your marketing efforts should tie together, even if there is some overlap.
Too many businesses jump right into their current state of affairs on their About Us pages. But the truth is visitors to your site want to know the back-story, too. They want to know how you got to where you are and what your motivation was for doing so. Include the general information about why your firm was launched, as well as specifics about each member of your staff and the path they took that led them to your team.
It’s smart to have photos on every page of your site, but it’s especially important to include them on the About Us page. It’s also important to make sure they are relatively current and not stock photos. In addition to attorney headshots, which might be on this page or elsewhere, including a full staff photo and a picture of your office(s) on the About Us page. Action shots are also great here because it gives people a sense of how your firm operates.
It’s challenging to create a page that includes so much information but doesn’t seem crowded or overwhelming. Despite the challenge of doing so, it’s important the information on your About Us page be organized and flow properly.
The more cohesive the design of the page the better organized it will be. Incorporate headers, keep photos of the same size, and be consistent with all of the design choices. We can help you get started or make improvements regarding your design if you are ready for an upgrade.
Nobody likes a braggart, but it’s important to make sure your About Us page highlights your firm’s accomplishments. Make sure you there is information about any awards or recognition you’ve achieved in your firm’s history. This is also a good place to share the best feedback you’ve received from clients. If there are one or more particularly glowing reviews or you’ve received recognition from someone of note in your community, make sure it’s included on the About Us page, even if it’s also found elsewhere on your site.
Your About Us page is an important tool on your site for establishing trust and letting people know why your firm stands out from the others. Putting off upgrades might not seem detrimental, but you’re missing out on an opportunity. For more tips on building trust with clients and potential clients, check out this blog from Veritext.
To learn more or to speak to someone who can help you improve your law firm web design, contact 888-480-3585 or sign up for a free consultation here.
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