Write for Your Audience
Legal readers aren’t lawyers. They’re everyday people looking for answers. Often, they’re scared about their specific situation. Use clear, simple language. Avoid jargon or explain it when necessary. Think about their concerns and questions and do your best to provide them with information in a compassionate and informative tone.
Pick the Right Topics
Choose topics that matter to potential clients. What legal issues do they face? What questions do they ask during consultations? Blog about common concerns like “What to Do After a Car Accident” or “How Bankruptcy Affects Your Credit.”
Craft Strong Headlines
Your headline is the first thing people see. Make it clear and specific. “How to File for Divorce in Florida” works better than “Understanding Divorce Law.” Headlines should spark interest and promise useful information.
Keep Paragraphs Short
Large text blocks overwhelm readers. Break up content into short paragraphs. Use subheadings, bullet points, and numbered lists. This improves readability and keeps visitors on your site longer.
Use Real Examples
Stories help readers relate to your content. If possible, share real (but anonymized) case examples. Explain how legal principles apply in real-life situations. This makes your content more engaging and practical.
Answer Common Questions
Think like a potential client. What do they type into Google? Structure posts around these questions. Provide clear, direct answers. This improves SEO and positions you as a trusted resource.
Add a Call to Action
Every post should encourage the next step – a call to action. Tell readers what to do next. Should they call your firm? Download a guide? Schedule a consultation? Make it clear and easy.
Optimize for SEO
Use keywords naturally. Include them in your title, subheadings, and throughout your post. Link to related content on your site. Optimize images with alt text. Good SEO helps your blog rank higher in search results.
Write Conversationally
Legal topics can feel intimidating. A friendly, approachable tone makes your content more inviting. Write as if you’re explaining something to a friend. This builds trust and keeps readers engaged. This can be challenging when you know a topic inside and out. This is why many attorneys hire someone to write for them so their content sounds more approachable.
Keep It Updated
Laws change. Legal blog posts can become outdated. Regularly review and update your content. Refresh old posts with new insights, cases, or legal updates.
Need Help with Your Legal Blog?
Writing compelling legal blog posts takes time and skill. If you want expert help, Legal Web Design can refine your blog strategy and improve your website. Contact us today to discuss your goals.
